How Saudi Arabia is growing its cultural economy

In this Market Profile video, Oxford Business Group, in partnership with Saudi Arabia’s Cultural Development Fund, introduces the Saudi Arabia Cultural Market Outlook 2025 report – a comprehensive study exploring the Kingdom’s rapidly growing cultural economy, its market potential, and the vast investment opportunities it offers. The video spotlights the pivotal role of the Cultural Development Fund as the financial enabler of the sector, highlighting high-growth subsectors such as fashion, film, and culinary arts. It also outlines the Kingdom’s vision for culture to contribute 3% to GDP by 2030, while examining how digitalisation, ESG principles and innovative financing models are shaping the future of Saudi Arabia’s cultural landscape and creating new avenues for media and business engagement.

Read the full report here.