Salim M. AlMahruqi, Oman's Minister of Heritage and Tourism, and Azzan AlBusaidi, Oman's Undersecretary of Tourism

In this Global platform video, Salim M. AlMahruqi, Oman's Minister of Heritage and Tourism, and Azzan AlBusaidi, Oman's Undersecretary of Tourism, talk about Oman Vision 2040 as a strategic plan aimed at boosting the country's economic growth, focusing heavily on tourism as a key driver. The initiative aims to modernise the tourism sector, making it competitive on the global stage. Efforts are under way to position Oman as a premier investment destination, highlighting its stability, rich heritage and stunning landscapes. Key projects include integrated tourism complexes, luxury offerings and niche experiences like adventure and astral tourism. With a target of attracting 12m visitors by 2040, tourism is expected to contribute significantly to Oman’s GDP. Sustainability is a core priority, with projects aligned with the UN Sustainable Development Goals and a national net-zero target by 2050. Notably, Oman is developing the Yiti sustainable city as the country's first carbon-neutral tourism development.