Tourism
From The Report: Peru 2014
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Despite a global economic recession, international tourist arrivals in Peru rose by 10% in 2012 to reach 2.85m and the industry forecasts these numbers will continue rising at a steady rate, exceeding 3m visitors by the end of 2013. Overall heightened economic activity and investments are building a large corporate segment that is pushing industry standards, particularly in the hospitality business. Revenues from foreign tourists amounted to $3.23bn in 2012, representing an 11% increase from the previous year, and official full-year figures for 2013 to surpass $3.5bn. The government hopes to boost annual tourist arrivals to 5.1m by 2021. Government support, most notably in efforts to simplify the process of obtaining construction permits for hotel development, as well as positive quantitative indicators demonstrate that tourism is becoming an area of growing importance for the country.

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Overview

Enlarging leisure: Growth continues to lead the region as diversification takes shape
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Despite the ongoing global economic troubles, international tourist arrivals in Peru rose by 9.53% in 2012 to reach 2.85m. The industry expects these numbers to continue rising at a steady rate, forecasting the total to exceed 3m visitors by the end of 2013; from January to August 2013, 2.1m tourist arrivals were recorded, a 11.55% growth on the previous year and a 21.77% rise over 2011 figures. The government hopes to increase annual tourist arrivals to 5.1m by 2021. Of the source markets, Asia…

Interview

OBG talks to Claudia Cornejo, Former Vice-Minister of Tourism
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Interview:Claudia Cornejo Are there plans to diversify tourism away from Lima and Cusco? Which areas hold the most potential? CLAUDIA CORNEJO: Tourism has become an increasingly powerful tool for the growth of the country and is currently the third-largest contributor to GDP. The industry also represents more than a million jobs across the country, whether direct or indirect. Given the economic and transformative power that the sector represents, it is important to work to spread the benefits…

Analysis

Of MICE and plans: Private and public efforts aim to make Lima a centre for meetings
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More than 5000 people are expected to fill Lima’s prime hotels in October 2015 for the annual meetings of the World Bank and the IMF. Between ministers of finance and central bank governors from 188 member countries, attendees consist of elite tourists with strong buying power and are expected to give commerce and services a significant boost during their stay. This event is yet another reminder of the need to construct a major convention centre equipped to accommodate large groups of business…

Analysis

Anticipation and articulation: Supporting the growing domestic travel segment
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Powerful mudslides in January of 2010 left more than 2500 tourists stranded in Aguas Calientes, the last village before reaching Machu Picchu. The event made international headlines and Peru’s crown jewel for tourism closed for several weeks while reconstruction efforts were carried out. However, these huaycos, as the mudslides are called by locals, may have been a blessing in disguise. Since virtually no tourist activity took place during those first weeks of the year, the government moved quickly…

Analysis

A new frontier: Significant potential for consolidation in the Amazon
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Covering two-thirds of Peru, the Amazon inspires travellers with its immense biodiversity and protected natural reserves, features that secured its inclusion among the New7Wonders of Nature in 2011. Such global distinction is a catalyst for tourism, and in this regard Peru is well placed to benefit. As such, Iquitos, the capital city of the northern Loreto region and the main point of access to the Amazon River, has a key role to play. Attractions There are a variety of tourist activities in the…