Tourism
From The Report: Peru 2012
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With visitor numbers having risen to 2.5m in 2011, representing a 9% increase year-on-year, the government is developing tourist destinations outside traditional travel hotspots. While the focus has traditionally been on the country’s many historical and cultural sights, the sector is now seeing increased demand for business tourism services. Ecotourism is also a growth area, with more tourists coming to Peru to see the many wild plant and animal species of the Amazon. Niche segments also have a good deal of potential for expansion, and efforts are being made to diversify the options available to visitors and boost local economies throughout the country.

This section includes an interview with Claudia Cornejo, Vice-Minister of Tourism.

Articles from this Chapter

Analysis

Speed bumps: Despite growing corporate tourism, state support proves elusive
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Even before finishing construction and opening its doors in 2011, the Westin Lima Hotel and Convention Centre had received requests for corporate conference bookings until 2017. As Lima’s first major convention centre with a hall that can fit 2000 attendees and other relevant facilities meant for large receptions – not to mention the city’s tallest building at 118 metres high – the hotel represents a new phase in Peru’s expanding corporate tourism industry. Around 20% of tourists…

Interview

OBG talks to Claudia Cornejo, Vice-Minister of Tourism
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Interview: Claudia Cornejo How is the ministry working to develop the sector? CLAUDIA CORNEJO: It is important for Peru to have a specific goal for the tourism industry because this service-related sector is linked to many other parts of the economy. At present, we have a strategic national plan for tourism that runs to 2018, but we are prepared to extend the initiative through 2021. In the past few years, we have been able to engage relevant actors at the national and regional levels to give greater…

Analysis

Beyond Machu Picchu: New options for tourists and investors
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There is much evidence in the tourism business to suggest that Peru is performing well below its potential when it comes to visitor numbers. While Machu Picchu stands firmly on the list of the New Seven Wonders of the World, the site’s restriction to 2500 people on a daily basis limits the possibilities for growth. The numbers are pegged to prevent environmental damage to what is regarded as a national treasure as well as an international attraction. Neither the authorities nor the private…

Analysis

New potential: Peruvians make an important contribution to the sector
OBG
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Foreign tourism is not the only segment that is important for industry growth. With a steadily rising middle class capable of spending more on leisure holidays, Peru is seeing an increase in local travel. The Export and Tourism Promotion Agency (PromPerú) estimates that Peruvians travelled 20% more throughout the country in 2011 than they did in 2010, due partly to improved internal connectivity and government campaigns that have worked with the private sector to cut travel expenses. Roxana…