Representing one of Morocco’s largest GDP contributors, and responsible for approximately 4m jobs, the agricultural sector has long been a major driver for export revenues, job creation and rural development in the kingdom. However, Morocco’s agricultural sector is now also increasingly serving as a platform for value creation, manufacturing and social development. Planning Ahead The Green Morocco Plan (Plan Maroc Vert, PMV), launched in 2008 to run through 2020, is the kingdom’s strategic…
From The Report: Morocco 2015
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The government’s Green Morocco Plan, launched in 2008 to run through 2020, aims to boost productivity through closer public-private collaboration, while at the same time improving smallholders’ earnings. While the country has in recent years made significant strides in boosting food output, several segments – including cereals, powdered milk and table oil – fall shy of their potential, and Morocco continues to rely heavily on food imports to meet demand. Even so, the value of food exports in Morocco grew 3.2% from 2013 to 2014, with the increase driven mainly by processed foods and seafood.
This chapter contains interviews with Mohamed El Guerrouj, Director, Agency for Agricultural Development; and Rita Maria Zniber, CEO and Chairman, Diana Holding.