On the heritage trail: World Heritage status is prompting rapid tourism sector growth
Visitors to Jeddah in January 2015 were witness to a rare treat: as part of the festivities surrounding the opening of the 2nd Historic Jeddah Festival, an operetta called “Your Sun Shines” was performed by 100 local folk artists. The subject of the operetta was highly apposite: it told the story of historic Jeddah’s social life, how later generations drifted from such ways, and how eventually “the sun started shining again”, as the city’s heritage achievements were recognised by UNESCO. Organisers of the festival – which was expected to draw 1m visitors – were hoping to deliver a clear message. As Prince Mishaal bin Majed,
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