Old and new: As the media landscape evolves, advertisers’ spending shifts
Like Qatar’s media sector, the advertising market is evolving quickly. While newspapers continue to take the lion’s share of advertising spend, new media are on the rise, and competition is growing between agencies. In the first three quarters of 2014, total ad spending in Qatar amounted to $461m, down 1% from $466m in the same period in 2013, according to the Pan Arab Research Centre. Newspapers were, by a large margin, the dominant medium on the advertising market, accounting for $353m, or 77% of overall spend. Magazines accounted for $11m, or 2%, and television for $10m, while other media (including radio) saw $86m of
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