Options for all: Several niche segments are boosting the sector’s economic weight
As policymakers and private stakeholders join forces to chart a new path for the tourism sector, more emphasis is likely to put on the development of niche offerings. Several of these have high-value potential and the ability to attract new segments of international travellers. Niche tourism is the base of the sector’s Vision 2020 plan, which highlights six tourism categories. Ecotourism, health tourism, and meetings, incentives, conferences and exhibitions (MICE) are segments that have allowed several countries around the world to expand their offering, while other activities such as golf and maritime sports can be positioned as more unique options for travellers. Given Morocco’s
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