Saudi Arabia Tourism Sector Research Highlights

Interview

Ahmed Al Khateeb, Minister of Tourism: Interview
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Interview: Ahmed Al Khateeb, Minister of Tourism Which strategies are being implemented to develop tourism following the Covid-19 pandemic? AHMED AL KHATEEB: In the wake of the pandemic, Saudi Arabia is continuing its journey to transform its tourism sector, guided by Vision 2030. This initiative is not just about boosting tourism numbers but reshaping the Kingdom into a premier tourism destination. Central…

Interview

Jerry Inzerillo, Group CEO, Diriyah Company: Interview
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Interview: Jerry Inzerillo, Group CEO, Diriyah Company To what extent are the Kingdom’s efforts to develop its tourism and entertainment sectors creating new practices that could be applied in other regions? JERRY INZERILLO: In the tourism and entertainment sectors, the Kingdom is breaking new ground and benefitting from a single-minded, comprehensive strategy. Unlike many countries where destinations…

Overview

Rising tourism numbers support Saudi Arabia's diversification
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Within just a few years, Saudi Arabia’s tourism industry has undergone a transformation of significant proportions. The country remained largely closed to foreign visitors until the Kingdom began to issue tourist visas in 2019, primarily serving as a destination for religious pilgrimages and business-related travel. However, the country has not merely opened its doors – it is committing massive…

Analysis

Saudi Arabia promotes heritage sites as tourist attractions
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With Saudi Arabia making significant strides towards realising its Vision 2030 roadmap for economic diversification, the tourism industry has emerged as a key alternative engine of growth. While many of the attractions underpinning the expansion of Saudi Arabia’s tourism sector are technologically advanced offerings, a key pillar of the government’s approach to developing tourism is maintaining…

Analysis

Global travel rebounds due to innovation and development
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The global tourism sector is gradually recovering from the impact of the Covid-19 pandemic. According to the UN Tourism’s World Tourism Barometer published in January 2024, international tourism ended 2023 at 88% of pre-pandemic levels, with an estimated 1.3bn international arrivals. This revival has been underpinned by the release of pent-up demand, increased air connectivity and a resurgence, especially…

Analysis

Technology enhances tourism in emerging markets
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As emerging markets develop new attractions and tap into new visitor source markets, they are leveraging technology and sustainable development in line with emissions targets. This strategic refocus comes as tourism numbers surpass pre-Covid-19 pandemic levels. According to the World Travel & Tourism Council (WTTC), travel demand is set to make 2024 a record-breaking year, with the sector projected…

Chapter

The Report: Saudi Arabia 2024: Tourism & Culture
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Saudi Arabia’s tourism industry has transformed rapidly since the Kingdom began issuing tourist visas in 2019. As part of its Vision 2030 plan, the government is investing heavily to make the country a global tourist destination, aiming to boost tourism revenue to $85bn in 2024. The sector is expanding with new hotels, entertainment venues and attractions, and is targeting 150m visitors annually…

Country Report

The Report: Saudi Arabia 2024
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Saudi Arabia, the region’s largest economy, is progressing towards diversification under Vision 2030. The digital economy is a standout performer, contributing 14% of GDP, while government-led giga-projects open long-term opportunities across various sectors. Despite a dip in oil activities that reduced the current account surplus to 3.2% in 2023, tourism income surged by 38%, boosting the servi

Focus Report

Report: How can the private sector capitalise on opportunities in the Saudi leisure industry?

Saudi Arabia is undergoing a period of sweeping social transformation and economic diversification underpinned by Vision 2030. This is creating a fertile environment for private businesses to expand into emerging market segments to meet rapidly rising demand from the Kingdom’s relatively young and aspirational consumer class, particularly in areas such as entertainment, hospitality, sport…

Market Profile Video

How firms are leveraging entertainment opportunities in Saudi Arabia

Driven by the country’s Vision 2030 blueprint for economic diversification, Saudi Arabia’s leisure industry is expanding. Multi-stakeholder efforts have led to rapid growth in the sector in recent years, with the government offering licences for entertainment and related activities, as well as encouraging start-ups and entrepreneurs. One company that is capitalising on this is Al Othaim I

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Saudi Arabia Tourism Sector Research Highlights

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