Oman Tourism Sector Research Highlights

Focus Report

Report: Strategic investment driving green energy, digital innovation and sustainable growth in Oman (Arabic version)

In English Editor's note: This page includes the Arabic version of this report which was first released in March 2025. To read the English version of the report, click here. Oman is embarking on a transformative journey under Vision 2040, combining innovation and sustainability to redefine its economic landscape. This report showcases the sultanate’s wide-ranging efforts to position…

Growth Perspectives Video

Oman’s tourism and hospitality sectors undergo transformative growth

In this Growth Perspectives video, OBG highlights the transformative growth of Oman’s tourism and hospitality sectors, and the key factors driving it. As the sultanate sets its sights on attracting 11m tourists annually by 2040, the tourism and hospitality sectors have opened up and major improvements made to key infrastructure. Oman has promoted key non-oil sectors like tourism and positio

Focus Report

Report: How Oman’s strategic investment fosters economic diversification and innovation

With Oman Vision 2040 guiding long-term economic transformation, strategic investment is playing a key role in reducing reliance on oil revenue and fostering sustainable growth. Robust governance frameworks and collaborative partnerships are enhancing the sultanate’s competitiveness in regional and global markets. This report examines Oman’s efforts to diversify its economy through…

Interview

Salim M Almahruqi, Minister of Heritage and Tourism: Interview
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Interview: Salim M Almahruqi Which strategies are being implemented to develop tourism following the Covid-19 pandemic? SALIM M ALMAHRUQI: Oman Vision 2040 guides policies in heritage preservation, job creation, capacity building and regional development. It forms the basis of the Oman National Tourism Strategy 2040, outlining sustainable tourism goals and priorities. The success of the khareef…

Interview

Hashil Al Mahrouqi, CEO, Oman Tourism Development Company: Interview
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Interview: Hashil Al Mahrouqi How is Oman Vision 2040 shaping the direction of the tourism sector’s expansion? HASHIL AL MAHROUQI: Oman Vision 2040 has shaped the development of the tourism sector, contributing to a significant increase in arrivals in 2023 in comparison to the previous year. The results of this vision are evident in the growth of the industry’s contribution to GDP, higher occupancy…

Analysis

Global tourism reaches pre-pandemic levels
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The global tourism sector has largely recovered from the impact of the Covid-19 pandemic. According to the UN Tourism’s World Tourism Barometer published in January 2025, international tourism ended 2024 at 99% of pre-pandemic levels, with an estimated 1.4bn international arrivals. This revival has been underpinned by the release of pent-up demand, increased air connectivity and a resurgence, especially…

Overview

Tourism infrastructure development drives growth in Oman
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The Oman Vision 2040 development strategy identifies tourism as a key economic focus, with the government hoping to strengthen the sector through public and private investment. Over the past decade, the industry has experienced consistent growth and has recovered following the Covid-19 pandemic, with visitor arrivals almost back to 2019 levels. The government of Oman aims to develop the sector sustainably…

Chapter

The Report: Oman 2025: Tourism
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Tourism is a key focus of Oman Vision 2040, with the government aiming to strengthen the sector through both public and private investment. Over the past decade, the industry has shown consistent growth, recovering well after the Covid-19 pandemic, with visitor arrivals nearly reaching pre-pandemic levels. The government is committed to sustainable tourism development, demonstrated by the creation…

Country Report

The Report: Oman 2025
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Oman is actively diversifying its economy as part of its Oman Vision 2040 strategy, reducing its reliance on hydrocarbons by expanding sectors like agriculture, fisheries, manufacturing, and banking. The government’s focus on sustainable development is driving growth, particularly through strategic reforms, infrastructure projects and investment in renewable energy...

Global Platform

Salim M. AlMahruqi, Oman’s Minister of Heritage and Tourism, and Azzan AlBusaidi, Oman’s Undersecretary of Tourism

In this Global platform video, Salim M. AlMahruqi, Oman’s Minister of Heritage and Tourism, and Azzan AlBusaidi, Oman’s Undersecretary of Tourism, talk about Oman Vision 2040 as a strategic plan aimed at boosting the country’s economic growth, focusing heavily on tourism as a key driver. The initiative aims to modernise the tourism sector, making it competitive on the global stage.

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Oman Tourism Sector Research Highlights

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