– Several emerging markets have developed internationally known film industries – Streaming services are leveraging local content to expand to new markets – The global industry is receiving funding from more emerging market sources – Many countries are targeting increased investment in local production As audiences return to entertainment in physical venues following the…
– Over-the-top internet platforms are supplanting traditional television – Internet access and customer preferences are powering over-the-top platforms – Emerging markets are embracing free ad-supported television – While news shows are popular live sport has yet to embrace the new model As emerging markets expand internet access and younger generations adopt different…
The coronavirus pandemic has given rise to an ongoing surge in media consumption, as people around the world seek to remain updated on the rapidly changing crisis. This is alteringthe landscape for advertisers in developed and emerging markets alike, as well as giving media companies a chance to leverage enhanced engagement. Globally speaking, the early months of the pandemic saw a dramatic…
Following the economic crises of the 1980s and 1990s, Mexico implemented a series of liberalising structural reforms, enabling it to become one of the world’s most open, trade-orientated emerging economies. However, the slowdown of the US economy, to which Mexico’s fortunes are closely tied, and the rising uncertainty generated by global trade tensions has affected development. Analysts expect
Despite a challenging external environment, Peru’s annual average GDP growth has exceeded 5% over the last decade. However, the economy suffered in 2017 as a result of further damage inflicted by El Niño, and inflation averages approximately 3.25% per year. Economic growth began to recover in 2018, with GDP expanding by 4.1%, though this is expected to moderate to 3.7% in 2019 and 2020. While P
El CAMP permite conocer —a través de renombrados expositores internacionales y nacionales— las nuevas tendencias que están revolucionando la gestión de marketing, así como escuchar e interactuar con especialistas del área, que se han desempeñado con éxito en mercados competitivos. Se presentarán diferentes estrategias de marketing y sus resultados a través de casos y lecciones aprendidas.…
Optimism is returning after years of recession, despite the fourth quarter of 2017 seeing real economic activity contract by 1.2% year-on-year and the IMF putting growth for the whole year at -2.6%. The organisation forecasts expansion of 1% in 2018 and 0.9% in 2019, with the government now having the opportunity to shift their focus from tackling short-term economic problems to implementing long-
Special Report 2018 : Córdoba, Argentina In a land of great diversity and culture, Argentina seeks to unlock the potential of its natural resources Argentina is a land of rich cultural and national heritage, and significant geographical diversity, which attracts visitors from around the world. The strategic importance of the country’s capital, Buenos Aires, whose port remains a significant trading…
In the mid-20th century, Argentina was becoming a growing power in the southern hemisphere. Its energy and agricultural wealth were a tantalising draw for investors and talent fleeing post-war Europe. However, questionable financial management from various governments in the 1990s led to excessive volumes of debt, hyperinflation and, ultimately, an unprecedented currency crisis. But in only two de
With an average growth rate of 5.9% over the past decade, Peru’s economy has consistently outperformed most regional neighbours. Politically, the country has recently emerged from a period of instability and security concerns to rank among the top investment destinations in the developing world. Indeed, after a political transition that threatened business confidence and investment projects in t
