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Philippines Media & Advertising Sector Research Highlights

Philippines Media & Advertising Sector Research Highlights
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Nordic Sustainability Awards Ceremony

We invite you to the Nordic Sustainability Awards Ceremony happening on May 24, 2023, at Makati Diamond Residences, starting at 5:30 PM. This event aims to recognize and celebrate the most sustainable businesses and individuals in the Philippines. The awards seek to acknowledge those who have made significant contributions to sustainability and are committed to achieving the United Nations 17 Sustainable…

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The Philippines posted average economic growth of 6.4% over 2010-19. While the Covid-19 pandemic tested the country’s resilience during 2020, the response measures contained within the two national stimulus packages, Bayanihan 1 and 2, provided support to vulnerable industries. Meanwhile, the rollout of the imminent Corporate Recovery and Tax Incentives for Enterprises bill is expected to create

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Favourable demographics, ongoing structural reforms, and an increasing openness to foreign participation bode well for the prospects of the Philippine economy over the medium to long term. In 2019 cooling inflation as a result of easing commodity prices and the implementation of supply-side policies have improved business sentiment, while the general endorsement of President Rodrigo Duterte’s ag

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Intrigue Summit Manila 2019

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The Report: Philippines 2018
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Sound fiscal and monetary policy-making should help prevent the economy from overheating, even as socio-economic challenges, rising income inequality and inflation pose as obstacles to inclusive growth. Public debt is low and fiscal buffers remain strong, although a shift away from public-private partnerships as the preferred model for new infrastructure projects will see government borrowing spik

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Social networking and the rise of portable internet-friendly devices like tablets and smartphones are opening up new avenues for media and advertising. But the market remains far from saturated and has the advantage of a sizeable youth demographic: figures from the 2007 census put the median age at 22 years old, with 46.1% of the population under the age of 20. Young Filipinos are avid users…

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With a wide array of TV stations, newspapers, magazines, billboards and, more recently, mobile- and computer-accessible platforms, the media sector in the Philippines is experiencing steady growth, with a range of opportunities on offer for those willing to get involved in this dynamic and developing market. Television looks set to remain dominant in the near term, while print is likely to continue…

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The Report: The Philippines 2012: Media and Advertising
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Advertising spending is focused on television, which enjoys 98% market penetration. Free-to-air is the dominant model, with cable television actually receding in coverage in recent years. Readership of print publications is declining, in line with worldwide trends. Meanwhile, the tremendous growth of internet usage and Facebook access makes a migration of news – and advertising spend – to the web…

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