Morocco Retail Sector Research Highlights

Overview

Online shopping is set to keep growing in emerging markets, despite some cultural and logistical challenges
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E-commerce is well established in developed markets, where the majority of people make at least occasional purchases online. However, levels of activity on the whole remain relatively low in emerging countries, as these markets are restrained by a wide range of challenges, including less-developed financial and logistical infrastructure overall. Nevertheless, online sales are growing rapidly…

Analysis

Morocco looks to diversification and smaller enterprises to grow industrial exports
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The industrial segment in Morocco is one of the country’s main earners of foreign currency, due in large part to its export orientation. This is important because Morocco’s economy continues to grow its trade imbalance. According to Bank Al Maghrib, the central bank, exports stand at Dh201.5bn (€18.1bn) while imports are markedly higher, amounting to Dh358.8bn (€32.3bn). Additionally,…

Overview

Morocco focuses on special economic zones and investing in aeronautics
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Morocco’s industrial sector is a key contributor to the country’s economy. Between 1985 and 2016 industry contributed an average of about 19% to GDP, and in 2017 this increased, raising the sector’s contribution to around 25% of GDP. The country’s industrial offering is diverse and includes products in the automotive, electronics, textile, offshoring, pharmaceuticals, aerospace, chemicals…

Interview

Farid Bensaïd, CEO, Ténor Group; and President, National Federation of Insurance Agents and Brokers: Interview
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Interview:Farid Bensaïd What are the challenges facing the retail sector? FARID BENSAÏD: One of the main disruptive trends is the emergence of digital platforms, which will eventually result in the disappearance of a number of jobs, as well as completely new kinds of jobs appearing. This brings up the challenge of the adaptation of human resources. The fact that more and more consumers purchase…

Interview

Abdellatif Kabbaj, Managing Director, Soft Group: interview
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Interview:Abdellatif Kabbaj How can public policy effectively extend ongoing positive trends in the textile market? ABDELLATIF KABBAJ: The sector is undergoing a positive movement towards exports, with growth of 5-7% per year. Companies that decided to develop in the fast-fashion segment are doing well. Although some were created less than two years ago, their financial situations and order…

Interview

Othman El Ferdaous, Secretary of State for Investment, Ministry of Industry, Investment, Trade and Digital Economy: Interview
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Interview:Othman El Ferdaous What is being done to attract foreign investment? OTHMAN EL FERDAOUS: The inflow of foreign direct investment (FDI) in Morocco is similar in scale to that of Tunisia, and South-eastern European countries like Bulgaria and Romania, meaning that it has oscillated between 2.5% and 3.5% of GDP since 2008. FDI outflows experienced strong momentum in 2017 with more than…

Analysis

Morocco provides opportunities with economic zones devoted to aerospace
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Considering Morocco had virtually no domestic aerospace manufacturing 20 years ago, the aerospace industry is still relatively young. Indeed, since the beginning of the century the aerospace sector has experienced unprecedented growth. From 2001 to 2011 the number of companies operating in the sector increased from 10 to more than 100, and employees in the sector grew from 300 to in excess…

Interview

Jean Christophe Quemard, Executive Vice-President for the MENA region, Groupe PSA: Interview
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Interview:Jean Christophe Quemard How has the expansion of the automobile industry impacted local content and exports? JEAN CHRISTOPHE QUEMARD: Following the arrival of major automobile actors, Morocco has developed six additional ecosystems: wiring, metal stamping, battery, powertrain, vehicle interior and seats. Automobile projects are also creating a new industrial pole of excellence in…

Chapter

The Report: Morocco 2019: Industry & Retail
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Between 1985 and 2016 industry contributed an average of about 19% to GDP, and in 2017 this increased, raising the sector’s contribution to around 25% of GDP. The country’s industrial offering is diverse and includes products in the automotive, electronics, textile, offshoring, pharmaceuticals, aerospace, chemicals and electronics segments. The sector will continue to play an integral role in Morocco’s…

Overview

Economies preparing for the next industrial revolution
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The global economy is entering the Fourth Industrial Revolution (4IR), or Industry 4.0, based on the application of new digital and automated technologies in production processes and service delivery. These changes are bringing emerging markets improved productivity, as well as risks – namely, reshoring and the displacement of human labour by automation. Wealthier emerging markets, such as…

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Morocco Retail Sector Research Highlights

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