The current king, Mohammed VI, came to power in 1999 and is the third monarch to rule Morocco since it gained its independence from France in 1956. King Mohammed VI instituted a number of liberalising reforms when he succeeded his father, King Hassan II, who ruled from 1961. He put in place further reforms in 2011 against a backdrop of regional unrest and domestic political protest. The country ha
Increased tourist arrivals coupled with GDP per capita hikes and a rising consumer price index all contribute to Morocco’s expanding retail segment. Tourist arrivals increased by 8.3% in 2018. In addition, GDP per capita reached an all-time high of $7480 in 2017, and the consumer price index rose by 2.4% in 2018, marking the highest increase in over five years. The retail sector is estimated…
Morocco’s economy is diversified, particularly relative to many other countries in the MENA region. Both the agricultural and the tourism sectors are major contributors to economy, with the former generating 40% of the employment and the latter accounting for roughly 8% of GDP. Manufacturing industries, including textiles, automotive and aeronautics, are also highly developed. In addition, the k
Interview:Moncef Belkhayat What distribution trends have you observed in the Moroccan FMCG industry? MONCEF BELKHAYAT: The FMCG segment is a Dh120bn (€11.1bn) market in Morocco, and is roughly composed of 50% food and 50% non-food products. With regard to overall distribution trends, FMCG principally pass through either traditional or non-traditional trade channels. On the traditional side…
As average incomes expand along with Morocco’s middle class, the retail sector is seeing a rising number of opportunities for development. Large-scale outlets have become the norm in several of the kingdom’s major cities, and while less-formal commerce still accounts for a large proportion of sales, the movement towards modern retail is underpinned by stable economic fundamentals that are…
As average incomes expand along with Morocco’s middle class, the retail sector is seeing a rising number of opportunities for development. Shopping malls have become the norm in the kingdom’s major cities, and while less-formal commerce still accounts for a large proportion of sales, the movement towards modern retail is underpinned by stable economic fundamentals that are expected to continue…
While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanisation and a more competitive formal sector are set to propel the industry in the coming years. Strong economic growth has seen the proliferation of malls and supermarkets, and in turn the entrance of an increasing number of foreign brands and franchises into the country. In addition, the availability…
While Morocco’s retail sector remains fairly limited, an expanding middle class, increasing urbanization and a more competitive formal sector are set to drive the industry in the coming years. Strong economic growth has seen malls and supermarkets proliferate, drawing an increasing number of foreign brands and franchises into the country. Although the traditional, informal sector continues to dominate…
Morocco’s economy is well diversified, particularly relative to many countries in the MENA region. Tourism is a substantial contributor, generating nearly $6bn (€5.4bn) in annual revenues, as is the agricultural sector, which can be susceptible to variations in rainfall. Manufacturing industries include textiles, automotive and aeronautics, while recent years have seen the expansion of the ICT
The Rawaj Vision 2020 development plan devised by the Ministry of Trade, Industry and New Technologies aims to grow the retail sector’s contribution to GDP from 11% to 15% and generate 450,000 new jobs. As consumer confidence returns to the economy, new mall developments have sprung up, alongside an influx of foreign brands and franchises into the country. Although it continues to be dominated by…
