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Africa Media & Advertising Sector Research Highlights

Africa Media & Advertising Sector Research Highlights
Country Report

The Report: Ghana 2024
OBG
plus

Despite the impact of the Covid-19 pandemic and other external shocks, Ghana’s GDP growth is expected to moderate in 2024 and 2025 thanks to the proactive measures undertaken by the government. One example of such initiatives is the Domestic Debt Exchange Programme, which has helped stabilise the local economy and provide greater fiscal stability. In 2023 the country was the continent’s leadin

Country Report

The Report: Misrata 2024
OBG
plus

Misrata is playing a central role in the diversification of Libya's economy, focusing on the shipping, manufacturing, automotive, construction, ICT, health care and education sectors. With strategic ports like Tripoli, Benghazi and Misrata, the government aims to make the country an international trade hub through partnerships with private investors for port modernisation. Tax incentives and free

Country Report

The Report: Djibouti 2023
OBG
plus

By leveraging its strategic location on the Horn of Africa and as a gateway to key landlocked countries such as Ethiopia, Djibouti is well-positioned to act as a nexus of trade between Africa, Asia and the Middle East. The government's Djibouti Vision 2035 strategy outlines key initiatives to attract foreign direct investment, boost social and human capital development, improve private sector enga

Country Report

The Report: Nigeria 2024
OBG
plus

Nigeria’s GDP growth decelerated in 2022 amid global headwinds, including elevated commodity prices and soaring inflation resulting from Russia’s invasion of Ukraine. The IMF’s GDP growth projection of 3.2% for 2023 is in recognition of the measures Nigeria has undertaken to boost oil production. Nevertheless, the country’s medium-term economic plan, the National Development Plan (NDP) 202

Economic News

Emerging markets invest in film media to extend their global reach
OBG
plus

– Several emerging markets have developed internationally known film industries – Streaming services are leveraging local content to expand to new markets – The global industry is receiving funding from more emerging market sources – Many countries are targeting increased investment in local production As audiences return to entertainment in physical venues following the…

Economic News

Free ad-supported television poised to grow share of emerging market viewers
OBG
plus

– Over-the-top internet platforms are supplanting traditional television – Internet access and customer preferences are powering over-the-top platforms – Emerging markets are embracing free ad-supported television – While news shows are popular live sport has yet to embrace the new model As emerging markets expand internet access and younger generations adopt different…

Country Report

The Report: Cote d’Ivoire 2022
OBG
plus

A dynamic, diverse and rapidly growing country, Côte d’Ivoire is one of the largest economies in West Africa, with a promising growth outlook and favourable demographic prospects. Economic growth is expected to continue following robust recovery from the Covid-19 pandemic, with a projected growth rate of 6% for 2022. However, the global inflationary environment, the geopolitical uncertainty cau

Country Report

The Report: Egypt 2022
OBG
plus

Egypt’s varied history, straddling multiple geopolitical and economic spheres, continues to shape the country’s development. However, this does not come without challenges. Food security uncertainty stemming from Russia’s invasion of Ukraine in early 2022 is a particular headwind, in combination with associated issues like inflation and foreign exchange risk. Moreover, 29.7% of Egyptians sti

Country Report

The Report: Ghana 2022
OBG
plus

Ghana is the first African country to achieve independence from British colonial rule, and is widely known for its natural resources such as cocoa, as well as its inland water sources. Several measures have been taken to balance government revenue and spending, and the country remains a safe haven for foreign direct investment, which stood at $830m in the first half of 2021. The most recent genera

Country Report

The Report: Nigeria 2022
OBG
plus

Nigeria is the biggest economy in Africa, with GDP of $432.3bn in 2020, according to the World Bank, and home to one of the largest proven oil reserves on the continent. The country has developed an investment-friendly business climate over two decades of civilian rule and in the nearly 60 years since independence, boosted by its oil and gas wealth, and the entrepreneurial spirit of its young popu

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Featured Sectors in Africa
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Featured Reports in Africa
  • The Report: Ghana 2024
  • The Report: Misrata 2024
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  • The Report: Cote d'Ivoire 2022

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