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Cote d'Ivoire Media & Advertising Sector Research Highlights

Cote d'Ivoire Media & Advertising Sector Research Highlights
Country Report

The Report: Cote d’Ivoire 2022
OBG
plus

A dynamic, diverse and rapidly growing country, Côte d’Ivoire is one of the largest economies in West Africa, with a promising growth outlook and favourable demographic prospects. Economic growth is expected to continue following robust recovery from the Covid-19 pandemic, with a projected growth rate of 6% for 2022. However, the global inflationary environment, the geopolitical uncertainty cau

Country Report

The Report: Cote d’Ivoire 2020
OBG
plus

Côte d’Ivoire is one of Africa’s most rapidly expanding economies, with significant oil, gas and mineral reserves; a major agriculture sector; and a growing, youthful population driving the country forward. Spread across a wide range of ecosystems, from tropical rainforests to dry savannah, the former French colony is a mosaic of ethnicities, languages and religions.To address the economic ch

Country Report

The Report: Cote d’Ivoire 2019
OBG
plus

Since achieving independence in 1960, Côte d’Ivoire has managed to maintain broadly friendly relations with its neighbours, its French former colonial ruler, and within a continental and multilateral context. Côte d’Ivoire has long been a player in ECOWAS, which ties the country to 14 other nations in the region. Eight countries also share membership of the West African CFA franc zone, the c

Event

The Africa Cyber Security Conference

The Africa Cyber Security Conference (ACSC 2018) is an annual technology security event held in Abidjan, Ivory Coast. ACSC 2018 offers a unique gathering of cyber security experts, bringing together industry representatives, technology leaders, tech start-ups, investors, academics and government officials around the central theme of “Cyber Security: The Engine of African Digital Transformation”. The…

Country Report

The Report: Cote d’Ivoire 2018
OBG
plus

A combination of factors have helped secure some of the highest economic growth rates in the region, including stable monetary policy, significant public investment in infrastructure and, more recently, recovery in both the agriculture and mining sectors. Challenges remain, however, and while the recent growth spurt has led to a modest decline in the poverty rate, other human development indicator

Country Report

The Report: Cote d’Ivoire 2015
OBG
plus

The IMF forecasts over 7.5% average growth through to 2017, but attracting private investment both to large infrastructure developments and lower-profile industrial projects will be key to ensuring social stability. Despite regional competition from Senegal and Ghana in terms of investment attractiveness, Côte d’Ivoire is likely to regain its place as an economic centre if it can successfully r

Analysis

Going local: Reaching the domestic market requires an insider’s approach
OBG
plus

Historically, Côte d’Ivoire served as the francophone regional headquarters for a number of international advertising firms. When the political unrest broke out in the early 2000s, the decampment of multinational advertising agencies to Dakar or Accra created the space for the emergence of an indigenous advertising industry, which is now well into its second decade of development. Growing in both…

Overview

Get it in ink: The nation’s print media maintaining a hold, while other outlets grow
OBG
plus

Given its size, its status as a cultural hub of francophone West Africa and its relatively diverse print media and radio sectors, Côte d’Ivoire has the potential to be a major regional media market. While high production costs and low household discretionary spending have limited growth, developments in the audio-visual (AV) sector, namely the migration to digital TV and planned liberalisation,…

Chapter

The Report: Cote d'Ivoire 2015: Media & Advertising
OBG
plus

Given its size, its status as a cultural hub of Francophone West Africa and its relatively diverse print media and radio sectors, Côte d’Ivoire has the potential to be a major regional media market. While high production costs and low household discretionary spending have limited growth, developments in the audio-visual (AV) sector, namely the migration to digital TV and planned liberalisation,…

Overview

Fertile frontiers: Changing regulations and better audience targeting are generating new opportunities
OBG
plus

Sub-Saharan Africa is a major potential market for advertising, and Côte d’Ivoire is no exception, although recent years have proven difficult for the industry. The 2011 conflict inflicted heavy damage on the sector, costing advertising businesses CFA12.24bn (€18.4m) and resulting in the destruction of almost 30% of the country’s outdoor advertising panels. However, the return of political…

View More
Featured Sectors in Cote d'Ivoire
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