Third Party Event
28 Sep 2016
The Summit will be the first conference of its kind to take place in Egypt; a conference created by Egyptians for Egyptians, with real case studies and an in-depth understanding of the market provided by the industries key experts and opinion leaders. The first in a series of annual conferences for the Egyptian communications industry, the PR Summit will serve as a forum for key trendsetters as well as industry practitioners to discuss the ways forward for the country, businesses and the sector.
What PR Summit will cover? Some of the topics include
- “Narratives from opposite sides; public and private and bridging the gap” Atef Helmy: Chairman of Orange
- “Positioning, Perception, Persuasion and the future of PR” Jason MacKenzie: President of the CIPR
- “The return to Egypt- Narrative” Wael Fakharany Ex- Head of Partnerships Google X MENA (recently moved to Careem)
- “What NGOs won’t say and PR practitioners don’t know!”
- Nahla Zeitoun : World Bank Group
- Amal Mobadda : Misr El Kheir Foundation
- Noha Saad : Vodafone Egypt
- Shereen Shaheen : PepsiCo
- Heba Sewedy : Founder of Ahl Masr
- “Crisis Management, What is Required to Resolve a crisis” Ghada Makady Coca-Cola Middle East and North Africa
- Should PR and marketing be combined? The road to integration. Making it happen! Noha Hefny MEA- Pepsico
- “PR during war: Managing PR at Challenging times” Patricia Bergstresser Public Diplomacy US Department of State
- “Developing Strong Media Partnerships to boost the ROI on PR activities” Rasha Kashkoush Head of Policy Facebook, MENA
- The role of investment in state PR
- Ayman Ismail Chairman Administrative Capital
- Andrew Bone Hill and Knowlton Strategies
- Ashraf El Araby HE Minister of Planning
- Mohamed Khodeir: Head of General Authority for Investment
