Analysis

Attijariwafa Bank: Banking

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Attijariwafa Bank is the leading bank in Morocco in terms of outstanding loans, with a 26.1% market share, and the number two bank in terms of collected deposits, with 25.1% of the market as of December 2014. The bank operates 3265 branches in Morocco. The group also conducts business outside Morocco, having begun a regional expansion in 2005. Attijariwafa is now positioned in Tunisia, which comprises…

Analysis

Auto Hall: Vehicles and industrial equipment

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Founded in 1920 and floated on the Casablanca Stock Exchange since 1941, Auto Hall is one of the leading Moroccan operators in the automotive equipments imports and distribution sector. The group operates in five main business segments: 1) passenger cars, where the company distributes the Ford and Mitsubishi brands and where it also operates as an agent retailer of Fiat cars in some regions of Morocco…

Analysis

Cosumar: Fast-moving consumer goods

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Cosumar, the only sugar operator in Morocco, is a de facto monopoly operating seven sugar mills and one raw sugar refinery. The company has a total annual production capacity of 1.65 tonnes. To cope with local market cycles the group has developed a business model that enables it to produce sugar from sugar beets or from raw imported sugar. With this flexible industrial approach, Cosumar is able to…