Analysis

Real Estate

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Company Overview Addoha is Morocco’s largest real estate developer with operations in all the segments, including social, middle-income and high-end. In 2015 the social and middle-income segments accounted for 62% of the developer’s revenue, down from 70% in 2011. Revenue stood at Dh7.1bn (€651m) in 2015 compared to Dh9.5bn (€871m) in 2013 prior to the decision to cut production as a result…

Analysis

Banking

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Company Overview Attijariwafa Bank is the leading bank in Morocco in terms of outstanding loans (25% as of December 2015), and number two in terms of deposits behind BCP. The group operates 3265 branches and started its geographical expansion outside Morocco in 2005. The bank now has branches in Tunisia (6% of consolidated net income) and nine French-speaking sub-Saharan countries (13% of consolidated…

Analysis

Construction

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Company Overview Founded in 1951 and listed on the Casablanca Stock Exchange since 1969, Ciments du Maroc is the second-largest cement player in the country with a 23.8% market share. It produces 3.3m tonnes of cement in a market that consumed 14.2m tonnes in 2015. The group is currently running under capacity at 4.3m tonnes, which is equivalent to a utilisation rate of 78%, in an overall market capacity…

Analysis

Retail

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Company Overview Founded in 1985 and listed on the Casablanca Stock Exchange since 2008, Label Vie (LBV) is the number two in the modern distribution sector in Morocco with a 30% market share in terms of surface area (vs. 54% for Marjane/ Acima). The company operates three business segments: supermarkets (number one with 46 stores), hypermarkets (number three with five stores) and hypercash (number…

Analysis

Telecoms

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Company Overview Maroc Telecom (MT) is the leading telecoms operator in Morocco. In January 2015 MT acquired six additional sub-Saharan subsidiaries. The international portion of the business now contributes more than 40% to company revenue. In Morocco the firm operates in both the mobile and fixed segments, while in sub-Saharan Africa it is only involved in the mobile market. The stock trades on…

Analysis

Retail

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Company Overview Founded in 1919 and listed on the Casablanca Stock Exchange since 1943, Société des Brasseries du Maroc (SBM) is a brewer with a market share of more than 95% in Morocco. The company’s activities include beer production (86% of consolidated revenues), mineral water production and import, wine production and Nicolas franchise retail network. SBM operates several industrial plants…