Alliance Assurances: Insurance
Alliance Assurances was established in December 2004 by a consortium of Algerian investors with an initial capital of AD500m (€4.1m). However, Alliance Assurances only started effective operations in 2006. In 2007 revenue increased by 178% compared to the previous year. The sharp rise in revenue was due to the launch of a commercial development programme, which led to the creation of Algeria Touring Assistance. With an optimised communication policy Alliance reached second position in the Algerian market in 2008. In 2009 Alliance Assurance created its subsidiary Orafina, which is dedicated to the development of enterprise resource planning and designed to become a software and