Interview: Turki Alalshikh
What is your assessment of the performance of Saudi Arabia’s entertainment sector in recent years?
TURKI ALALSHIKH: From 2019 until the first quarter of 2023 the entertainment industry saw significant momentum, with the Kingdom becoming a centre of economic, social and artistic activity. The sector presented over 8732 events spanning more than 76,000 activity days, encompassing a wide range of activities and live performances in restaurants and cafes. During this period the GEA’s activities attracted a record number of visitors, amounting to more than 120m in total. These figures serve as a testament to the thriving growth of the entertainment sector. Continued development, driven by the support of our leadership, will play a crucial role in maximising the sector’s impact and fostering further prosperity in a vital and promising industry.
In what ways can the sector spur job creation, entrepreneurship and private sector development?
ALALSHIKH: The entertainment industry is promising when it comes to job creation, supporting small and medium-sized enterprises (SMEs) and providing diverse investment opportunities. A significant milestone was the introduction of the Riyadh Calendar at the start of 2023, resulting in the creation of over 85,000 jobs for young Saudis. From the first quarter of 2019 to the first quarter of 2023 more than 3730 establishments were granted licences for entertainment and support activities. These numbers are expected to rise as the Kingdom continues to host a wide range of entertainment events, showcasing its commitment to fostering growth and opportunity in the sector.
The upward trend in numbers is a positive indicator of the entertainment sector’s development. The GEA’s commitment to increasing investment and job opportunities, empowering the private sector, nurturing local talent and fostering sustainability remains steadfast. The authority is set to continue to enable growth, support local expertise and ensure long-term viability.
Which segments have the most promise for international investment and partnerships?
ALALSHIKH: The sector presents numerous opportunities encompassing a wide range of activities, such as hosting performances and events, ticket organisation and sales, as well as logistics and supply chains. These segments collectively serve as incentives for foreign investors, particularly considering the facilities and support provided by the GEA and other entities, facilitating the entry of investors to the sector and creating a conducive environment for their participation.
Where do you see opportunities to foster synergies with tourism, sport and cultural authorities?
ALALSHIKH: There has been collaboration and integration between the GEA and the government agencies overseeing tourism, sport and culture. These entities work in close coordination to serve the interests of citizens, residents and visitors, all within the framework of Vision 2030. This ensures that maximum benefit is derived from projects and initiatives. The Kingdom’s ongoing development and prosperity is a direct outcome of the support provided by our leadership and the efforts of national talent that are actively contributing to the realisation of Vision 2030 objectives.
How does Saudi Arabia stand out among other entertainment destinations in the MENA region?
ALALSHIKH: The entertainment scene in the Kingdom has gained global recognition in recent years, positioning Saudi Arabia as a leading international destination for entertainment. The sector is characterised by the country’s vibrant artistic, economic and social activities. A notable example is the highly anticipated fourth edition of the Riyadh Season, which is scheduled to commence in October 2023 and will span several months. The Riyadh Season showcases a plethora of concerts, entertainment events and theatrical performances, attracting renowned stars from a wide variety of fields.
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