On catering to local and global audiences with new technologies and safety measures
Where do you identify the key factors that have positioned Qatar as a prominent destination for major conferences and exhibitions?
MICHAEL: Qatar’s ascent as a premier destination for conferences and exhibitions is the result of its strategic location and advanced infrastructure, like DECC, attracting international delegates. The combination of a stable and welcoming environment, vibrant cultural offerings, and active government support for the meetings, incentives, conferences and exhibitions industry creates an attractive package for event organisers. This draws high-spending visitors who bolster the economy, and also showcases Qatar’s potential globally, opening avenues for further investment and tourism.
How do you foresee the evolution of the events industry in the coming years and how are venues adapting to these changes to ensure their future competitiveness?
MICHAEL: The future of the events industry is exciting. Personalisation and interactivity, driven by technologies such as augmented reality, virtual reality and artificial intelligence, are taking centre stage as attendees increasingly seek tailored experiences. We are actively investing in these technologies and enhancing infrastructure to create immersive and engaging environments. Simultaneously, we are developing hybrid event solutions to meet the rising demand for virtual participation.
Sustainability is also emerging as a defining force in the future of events. From adopting green building practices and reducing energy consumption to implementing responsible waste management and sourcing locally produced food, exhibition centre operators are integrating sustainability into the operational fabric.
The events and exhibitions industry can achieve sustainable expansion by championing green certifications, promoting energy-efficient technologies and endorsing a zero-waste approach through effective recycling initiatives. Prioritising sustainable booth designs also helps to minimise environmental impact. Additionally, implementing water conservation measures, supporting local sourcing and participating in carbon offset programmes are crucial steps toward ensuring eco-friendly operations. These measures address environmental concerns and reflect a firm commitment to responsible and sustainable growth.
What measures are in place to ensure the safety and security of visitors attending events, and maintaining a balance between hosting international events and catering to the local audience?
MICHAEL: Ensuring the safety and security of visitors is a top priority. Comprehensive security systems and meticulously crafted protocols are deployed to guarantee a secure environment. Regular drills and comprehensive training for staff help to prepare them for any emergency, while close cooperation with local authorities adds an extra layer of protection. Additionally, technology is being leveraged to further enhance safety and prevent incidents.
Additionally, catering to both an international and local audience requires careful attention. Our event calendar reflects this commitment, featuring a diverse mix of international conferences and exhibitions alongside events tailored specifically for the local community. We believe in enhancing both aspects by incorporating local speakers and cultural elements into international events, while also providing platforms for local businesses to showcase their offerings. Our goal is to create a dynamic space where the world interacts with Qatar, and Qatar engages with the world, fostering mutual understanding and growth.
Which synergies within the local ecosystem can be leveraged to generate employment and benefit local suppliers?
MICHAEL: Close collaboration with Qatar Tourism allows venues to leverage their extensive network and marketing influence to attract events that align with local businesses. Such collaboration opens doors for Qatari caterers, decorators, hospitality providers and logistics companies, creating numerous job opportunities across diverse sectors. By weaving together these synergies and forming strategic partnerships, venues can serve as catalysts for local prosperity and empowerment.
Read More from OBG
