Interview: Mahmood Khaleel Alhashmi
How does Ajman balance rapid tourism growth with sustainable development and cultural preservation?
MAHMOOD KHALEEL ALHASHMI: Ajman has positioned its rich cultural heritage as a cornerstone of its tourism strategy, leveraging it to stand out in a competitive market. The emirate’s initiatives, including the Ajman Heritage District, showcase its history and traditions through attractions such as the Ajman Museum and the Saleh Souq. Similarly, events such as the Al Murabbaa Arts Festival, and the Liwa Ajman Dates and Honey Festival celebrate arts and heritage – appealing to visitors seeking authentic cultural experiences. The key objective of these events and attractions is to foster a deeper connection between tourists and the emirate’s traditions. Additionally, to address challenges posed by tourism growth, such as environmental strain and the potential erosion of cultural identity, Ajman has embraced ecotourism projects and heritage preservation. The Al Zorah Nature Reserve exemplifies this dual focus, which preserves the vital ecological site while enhancing its appeal to nature enthusiasts. Infrastructure development prioritises sustainability, ensuring long-term value for residents and visitors. By promoting arts and cultural events, preserving historical sites, and developing eco-conscious tourist attractions, Ajman harmonises its growth with the protection of its natural and cultural assets.
What key investment and development projects are enhancing Ajman’s tourism infrastructure?
ALHASHMI: Significant investment in tourism infrastructure aligns with the emirate’s broader objectives of economic diversification, sustainability and global competitiveness. Transformative projects, such as the Ajman Corniche development, underline the emirate’s ambitions. This project includes installing rock wave barriers and seabed protections to safeguard the coastline, improve aesthetics and expand green spaces, thereby enriching the visitor experience and enhancing the emirate’s appeal as a centre for tourism and recreation.
Similarly, hospitality developments play a central role in Ajman’s strategy to attract a global audience. By expanding hotel and resort offerings, these developments are creating job opportunities, strengthening the revenue base and driving the economy forwards. Enhanced connectivity through upgraded road networks and improved access to cultural and natural attractions are further supporting tourism growth. Furthermore, investment in public facilities and green spaces elevate the quality of life for residents and also attract eco-conscious travellers. This infrastructure advancement reflects a concerted commitment to sustainable tourism while positioning the emirate as a leading destination within the region.
How can Ajman leverage innovation and its strategic location to strengthen its global tourism profile?
ALHASHMI: Ajman’s strategic location and distinctive attractions form the foundation of its tourism strategy. Pristine beaches, cultural landmarks and unique experiences like the Ajman Museum, housed in an 18th-century fort, distinguish it from neighbouring destinations. Promoting these assets through strategic partnerships with international travel agencies and participation in global tourism events enhances visibility and appeal.
Targeted promotional efforts have expanded Ajman’s reach internationally. For example, a tour in China held in October 2024 showcased the emirate’s attractions in key markets, formalised agreements and fostered collaborations with industry leaders. By building on such initiatives, Ajman has planned various promotional activities to solidify its status as a preferred global destination. By diversifying its markets and tailoring its offerings to international audiences, the emirate is enhancing its global competitiveness. Integrating innovation into visitor experiences aligns with global trends and enhances the emirate’s appeal. The development of these heritage districts offer immersive insights into the emirate’s traditions, enriching the visitor journey.
