How firms are leveraging entertainment opportunities in Saudi Arabia

Driven by the country’s Vision 2030 blueprint for economic diversification, Saudi Arabia's leisure industry is expanding. Multi-stakeholder efforts have led to rapid growth in the sector in recent years, with the government offering licences for entertainment and related activities, as well as encouraging start-ups and entrepreneurs. One company that is capitalising on this is Al Othaim Investment, which is developing 17 new mixed-use projects and expanding its hotel portfolio to meet the evolving needs of Saudi society and rising demand.

This video is part of a wider study on how the private sector can capitalise on opportunities in the Saudi leisure industry. Click here to read the special report we recently published which explores this topic and more.