Omar Fayad, Governor, Hidalgo; and Mauricio Leyva, Executive Vice-President & CEO, Grupo Modelo (AB InBev)

Diversifying trade partners through strategic clusters, export locations and education

7 July 2018

In an interview with Global Platform, Omar Fayad, Governor of Hidalgo, discusses how establishing education and language programmes at the university level has fostered meaningful partnerships with Asian markets. Hidalgo’s role as a key logistical centre is a foundational element to Mexico’s strategy as it seeks to develop its market beyond current free trade agreements. 

Mauricio Leyva, Executive Vice-President and CEO of Grupo Modelo (AB InBev), speaks about the potential of Mexico as part of AB InBev’s international multimodal infrastructure network, and in particular, the expansion of Hidalgo’s plant and production capacity in the coming year that will solidify Mexico’s place as a leading beer-producing country on the world stage.

Transcript:

Asia: A key target market

FAYAD: When things get harder up north, we’re looking to the east, we’re turning towards the 75% of the planet that isn’t in the free trade agreement with the United States. We have a great opportunity and we believe that it’s important to seek it out. That they know us is important. 

We’re very interested in doing business with Asia. To Mexico, Asian countries represent a very important niche, which we’re very interested in. We want them to get to know us, we want them to come, we want them to see us. If we want to interact with Asia, we have to strive to have a lot of our young people start to learn the language, principally so that they can be a part of the process we are currently in. 

Omar Fayad, Governor, Hidalgo; and Mauricio Leyva, Executive Vice-President & CEO, Grupo Modelo (AB InBev)

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