Media & Advertising
From The Report: Turkey 2013
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The rapid growth of the domestic economy has helped to sustain an expanding media landscape, although issues of media freedom remain an ongoing concern. For some, a sense of growing polarisation represents a danger; others regard it as the emergence of a healthier (if more contested) public sphere. Despite the challenge from online outlets, Turkish print journalism still maintains a diverse range of publication and viewpoints. For 2013, there is widespread expectation that increased economic growth, along with the sector’s ability to move on from recent television ratings issues, should result in solid expansion.
This chapter contains an interview with Nurı Çolakoğlu, President, Doğan Media International.

Articles from this Chapter

Overview

Reading the future: Expanding beyond national borders
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With more diversity and greater competition in its media and advertising sector than ever before – plus a wealthier population and a growing economy – Turkey has become a global leader in industry growth. The country’s steady economic expansion in recent years stands in contrast to the stagnation of many neighbouring states. European, Middle Eastern and Central Asian markets cross paths in Turkey; they are influenced by its media sector and also allow local media to expand beyond the its…

Interview

OBG talks to Nuri Çolakoğlu, President, Doğan Media International
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Interview: Nuri Çolakoğlu How has Turkey’s media sector helped to strengthen trade ties with new markets? NURI ÇOLAKOĞLU: The soft power created by Turkish drama series is a natural development of the evolution of the country’s media sector. The first breakthrough came in 1992, when private channels were launched and more dynamic programming emerged. The real turning point came in 1997-98, when competition over market share intensified among the four leading channels – Show TV, Kanal…

Analysis

On the silver screen: Domestic cinema is coming into its own
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While Turkish cinema has been winning awards at international festivals for some years now, its mass media appeal has only recently begun to entice investors. Turkish TV, in particular, has become a major export industry for the country, projecting “soft power” throughout the region while also bringing substantial investment into domestic studios. A virtuous circle is in progress; as the quality and quantity of domestically produced content grows, it wins more TV viewers – and ad spend –…

Analysis

New rules and regulations: A draft law will restructure media oversight
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The media and advertising industry in Turkey has been undergoing some important regulatory changes in recent times, and this process is likely to continue in the coming year. On the one hand, the state has become more involved in the measurement of media effectiveness, thanks to an expanded role for the radio and TV authority. On the other hand, 2013 will also likely see a new draft consumer law make its way onto the books which may ease the ability of companies to engage in methods such as comparative…