Tourism
From The Report: Tanzania 2018
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Tanzania’s tourism industry is expected to be among one of the world’s fastest growing over the next decade. With 1.28m tourist arrivals in 2016, the country is already one of the most-visited destinations in sub-Saharan Africa, and attractions such as the Serengeti National Park and Zanzibar have an increasingly prominent global profile. The government aims to attract 3m annual visitors by 2022, and is in the process of drawing up the first new national tourism strategy in nearly two decades, which is expected to include a focus on high-value segments and infrastructure development. Private investment in hotels and resorts is driving growth, while government infrastructure investment is opening up new areas of the country to tourism. However, the industry continues to face challenges, including the recent imposition of value-added tax and the effects of austerity on business demand. This chapter contains an interview with Nura-Lisa Karamagi, CEO, Hotels Association of Tanzania.

Articles from this Chapter

Overview

Achieving potential: Taking steps to diversify offerings and address remaining challenges to growth
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As the country starts to capitalise on its huge potential, and private and public investments strengthen its advantages as a destination, Tanzania’s tourism industry is expected to be among one of the world’s fastest-growing over the next decade, according to the World Travel & Tourism Council (WTTC). With 1.28m tourist arrivals in 2016, Tanzania is already one of the most-visited destinations in sub-Saharan Africa, and attractions such as the Serengeti National Park and Zanzibar…

Interview

Common goals: Nura-Lisa Karamagi, CEO, Hotels Association of Tanzania (HAT), on improving public-private cooperation
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Interview:Nura-Lisa Karamagi, CEO, Hotels Association of Tanzania (HAT) How do taxes on Tanzania’s tourism and hospitality sectors affect local businesses? NURA-LISA KARAMAGI: The main burden has been the addition of a value-added tax (VAT) on tourism services. This has had a different impact on various players throughout the hotel industry, however. For those providing only accommodation, VAT was already charged. Rather, the impact has been felt by those providing all-inclusive packages…

Analysis

Bright prospects: Rising visitor numbers sustain investment in new hotel supply
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While some hotels in Tanzania have been affected by taxes on tourism activities and slowing foreign investment in 2017, the outlook for growth is nonetheless promising. Rising visitor numbers and the diversification of the tourism sector are encouraging major chains to move into the country with a view to the long term. Demand Growth Hotel occupancy and average daily rates (ADR) are set to continue to climb over the next five years even as supply increases, thanks to rising tourist arrivals,…

Analysis

Planning ahead: New sector strategies aim for continued growth through product, infrastructure and skills development
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As it looks to develop its first new National Tourism Policy in 18 years, the Tanzanian government is likely to have a number of priorities in mind, including boosting visitor numbers, enhancing market and geographical diversification, and improving standards to ensure that the country retains its status as a high-end destination. The new policy can draw on both the government’s overarching Five-Year Development Plan II 2016/ 17-2020/21 (FYDP II) and a report on the tourism industry published…