Tourism & Culture

Saudi Arabia’s tourism industry has transformed rapidly since the Kingdom began issuing tourist visas in 2019. As part of its Vision 2030 plan, the government is investing heavily to make the country a global tourist destination, aiming to boost tourism revenue to $85bn in 2024. The sector is expanding with new hotels, entertainment venues and attractions, and is targeting 150m visitors annually by 2030. With $800bn planned for tourism investment, including $80bn from the private sector, the sector is central to Saudi Arabia’s diversification plans. The Kingdom saw a 56% increase in international arrivals in 2023, marking a strong start. Enhanced air connectivity and streamlined visa options are driving the sector’s rapid growth.

This chapter also contains interviews with Ahmed Al Khateeb, Minister of Tourism; and Jerry Inzerillo, Group CEO, Diriyah Company.

Articles from this Chapter

Overview

Forward focus: The Kingdom’s ambitious sector expansion plans are driving a rise in tourism numbers and a flurry of development activity
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Within just a few years, Saudi Arabia’s tourism industry has undergone a transformation of significant proportions. The country remained largely closed to foreign visitors until the Kingdom began to issue tourist visas in 2019, primarily serving as a destination for religious pilgrimages and business-related travel. However, the country has not merely opened its doors – it is committing massive investment to the sector in an effort to turn Saudi Arabia into a globally renowned tourist destination.…

Interview

Sustainable growth: Ahmed Al Khateeb, Minister of Tourism, on opportunities for the private sector within the industry and the importance of preserving the integrity of cultural heritage sites
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Interview: Ahmed Al Khateeb, Minister of Tourism Which strategies are being implemented to develop tourism following the Covid-19 pandemic? AHMED AL KHATEEB: In the wake of the pandemic, Saudi Arabia is continuing its journey to transform its tourism sector, guided by Vision 2030. This initiative is not just about boosting tourism numbers but reshaping the Kingdom into a premier tourism destination. Central to this vision is investment in major destinations throughout the country that contribute…

Interview

Future trajectory: Jerry Inzerillo, Group CEO, Diriyah Company, on Saudi Arabia’s vision to build infrastructure for major international events
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Interview: Jerry Inzerillo, Group CEO, Diriyah Company To what extent are the Kingdom’s efforts to develop its tourism and entertainment sectors creating new practices that could be applied in other regions? JERRY INZERILLO: In the tourism and entertainment sectors, the Kingdom is breaking new ground and benefitting from a single-minded, comprehensive strategy. Unlike many countries where destinations and attractions compete for the same kind of visitor, the Ministry of Tourism’s approach ensures…

Analysis

Showcasing heritage: The Kingdom’s focus on preserving and developing historical and cultural sites is creating a range of new tourist attractions
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With Saudi Arabia making significant strides towards realising its Vision 2030 roadmap for economic diversification, the tourism industry has emerged as a key alternative engine of growth. While many of the attractions underpinning the expansion of Saudi Arabia’s tourism sector are technologically advanced offerings, a key pillar of the government’s approach to developing tourism is maintaining a focus on culture and heritage. As such, much of its strategy aims to leverage the country’s cultural…

Analysis

Unlocking opportunities: Emerging markets leverage advanced technology to ensure sustainable growth of the tourism sector
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As emerging markets develop new attractions and tap into new visitor source markets, they are leveraging technology and sustainable development in line with emissions targets. This strategic refocus comes as tourism numbers surpass pre-Covid-19 pandemic levels. According to the World Travel & Tourism Council (WTTC), travel demand is set to make 2024 a record-breaking year, with the sector projected to contribute approximately $11.1trn to the global economy and underpin nearly 348m jobs. Support…

Analysis

Round trip: Fuelled by sustained development efforts, digital innovation and growing consumer spending, global travel is staging a comeback
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The global tourism sector is gradually recovering from the impact of the Covid-19 pandemic. According to the UN Tourism’s World Tourism Barometer published in January 2024, international tourism ended 2023 at 88% of pre-pandemic levels, with an estimated 1.3bn international arrivals. This revival has been underpinned by the release of pent-up demand, increased air connectivity and a resurgence, especially in Asian markets and destinations. These factors indicate a strong rebound, leading to expectations…