Saudi Arabia is undergoing a period of sweeping social transformation and economic diversification underpinned by Vision 2030. This is creating a fertile environment for private businesses to expand into emerging market segments to meet rapidly rising demand from the Kingdom’s relatively young and aspirational consumer class, particularly in areas such as entertainment, hospitality, sport and retail. The national transformation agenda envisions that the private sector will become the main engine of dynamism within the economy, contributing to inclusive job creation and skills development in the process. Improving the quality of life for Saudi Arabia’s citizens and residents is a central focus of Vision 2030. Private businesses attuned to the strategic priorities of the government can capitalise on opportunities to diversify the Kingdom’s entertainment and sports offerings, and develop multipurpose projects that enhance the urban landscape and meet the social needs of communities.
This Vision 2030 Corporate Catalyst Report uses the example of Al Othaim Investment to illustrate how a longstanding company with a strong reputation in its core sector can capitalise on the opportunities presented by the national vision to develop new avenues of corporate growth. Click here to watch the Market Profile video we recently released which also explores this same topic.
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