Tourism, Culture & Sport
From The Report: Qatar 2020
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Tourism is one of the most promising prospects for growth as Qatar aims to shift its economy from one dependent on hydrocarbons to one that is more diversified and sustainable. Efforts aimed at attracting visitors from a wider range of countries, international marketing campaigns and liberalised visa reforms have helped the sector maintain momentum despite the blockade. The 2022 FIFA World Cup will be an opportunity for the country to show off its culture, heritage and architecture to not only the 1.5m fans in attendance, but the 3.4bn-strong television audience as well. It will be necessary for the authorities to leverage this attention to encourage individuals from near and far to visit and enjoy the country’s diverse set of offerings.