Tourism
From The Report: The Philippines 2017
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With abundant natural beauty and heritage sites spread across 7000 islands, the Philippines has steadily gained recognition over the years as a competitive tourism destination, despite being located in a region of strong contenders. With the campaign “It’s More Fun in the Philippines!” launched in 2012, the country has not only experienced a boost in visibility, driven by social media and aggressive international marketing efforts, but has also generated tourism growth substantial enough to push the sector into a more prominent position in the economy.

This report contains an interview with Steve Wolstenholme, President, Okada Manila.

Articles from this Chapter

Overview

Wish you were here: Foreign visitor numbers rise on the back of sustained investment and promotion
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With abundant natural beauty and a rich cultural heritage spread across 7000 islands, the Philippines has steadily gained recognition over the years as a competitive tourism destination, despite being located in a region of strong contenders. With the campaign “It’s More Fun in the Philippines!”, launched in 2012, the country has not only experienced a boost in visibility, driven by social media and aggressive international marketing efforts, but has also generated tourism growth substantial…

Analysis

Smooth sailing: New strategy to develop cruise tourism looks to capitalise on the nation’s natural advantages
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A major thrust of the sector’s development strategy, carried out by the Department of Tourism ( DoT), is to strengthen cruise tourism so it becomes a driver of foreign visitor arrivals. Indeed, as an archipelago with over 7000 islands, and with one of the world’s longest coastlines, the Philippines should be a natural market for the industry. However, due to underdeveloped facilities and a lack of promotion, the country was historically overlooked as a destination, with the South-east…

Interview

More than a game: Steve Wolstenholme, President, Okada Manila, on the evolving integrated casino-resort model at home and beyond
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Interview: Steve Wolstenholme How is the integrated casino-resort model shifting to increase non-gaming revenue? STEVE WOLSTENHOLME: Gaming is only one component of the wider hospitality and entertainment industry. If one looks at broader demographics, even in traditionally risk centric cultures, there has been a natural evolution from gambling and casinos into a higher appreciation for travel and non-gaming amenities. Gaming will be a central part of the entertainment and hospitality business…