Tourism
From The Report: Peru 2019
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While Peru’s rich and diverse cuisine continues to attract visitors, demonstrated by a range of quality eateries in Lima and the proliferation of Peruvian restaurants around the world, Machu Picchu remains the number-one attraction for visitors. Named the “World’s Leading Tourist Attraction” for 2018, the historical site is seeing faster-growing tourist rates than the country overall. Herein lies the main challenge for the industry: diversification. Greater connectivity and infrastructure efforts in other regions – particularly the north – is hoped to pull tourists to different parts of the country and see them engage in adventure and nature tourism in addition to visiting cultural sites. This chapter contains an interview with Eduardo Ibarra, Hotels Business Unit General Manager, Grupo Los Portales.

Articles from this Chapter

Overview

World of wonder: Continuous growth leads to hotel investment, more air service routes and new management techniques at key sites
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Famous for the Machu Picchu archaeological site and its rich gastronomic history, Peru is one of the fast-growing tourist destinations on the planet. Having won the “World’s Leading Culinary Destination” title for the seventh consecutive year at the World Travel Awards in December 2018, the country was also named the “World’s Leading Cultural Destination” for the first time at the ceremony. While Peru’s rich and diverse cuisine indeed continues to attract visitors, demonstrated…

Interview

More to come: Eduardo Ibarra, Hotels Business Unit General Manager, Grupo Los Portales, on expanding infrastructure to increase arrivals
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Interview:Eduardo Ibarra How has recent performance shaped future plans for the hospitality industry? EDUARDO IBARRA: The hospitality sector in Peru has enormous potential. It has shown some significant growth rates in past years, consistently exceeding GDP expansion. This is a direct result of the sector’s long-term vision, which encompasses business opportunities in both the real estate and management segments of the industry. Investors in real estate usually show low-to-medium risk aversion…

Analysis

Destination exploration: Officials are striving to promote adventure and nature tourism, while working to draw visitors to the north of the country
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As visitor numbers at Machu Picchu reach saturation, Peru is working to attract travellers with offerings beyond its most-popular site. Indeed, the goal of the Peru Travel Mart industry fair in May 2019 is to strengthen the country’s position as an adventure and nature tourism destination, while driving the development of segments such as corporate meetings and events. “From a promotional perspective, our focus is on diversification,” Marisol Acosta, director of tourism at the Commission…