Telecoms & IT
From The Report: Oman 2016
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Oman offers a diverse as well as highly competitive telecoms sector, with two full-network operators and three virtual network operators catering to a market of 4m people. Despite this, however, the sector has continued to expand on the back of rising subscriptions and increasing mobile penetration rates. Growing market maturity has led to operators looking to boost take-up of mobile internet and value-added services in order to drive revenues, while targeting niches with innovative offers. Meanwhile, the IT segment is thriving, with a particular emphasis being placed on the support of SMEs. The Sas Programme, a notable example this, aims to support young entrepreneurs by providing technical and business training to IT startups.

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With two well established full-network operators complemented by a range of dynamic “reseller” players, Oman’s telecommunications market is lively and competitive. Growing market maturity has led to operators looking to boost take up of mobile internet and value-added services (VAS) in order to drive revenues, while targeting niches with innovative offers. Capital investments in recent years have prepared networks for rising data volumes and an increasingly demanding customer base looking for…

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