Media & Entertainment
From The Report: Nigeria 2015
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In recent years Nigeria has earned a reputation as one of the fastest-growing media markets in Africa. Over the past few decades the nation’s large population – currently estimated at around 170m, according to the World Bank – and rapidly expanding middle class have driven demand for new newspapers, magazines, radio and television programmes, music, film and, more recently, digital media of all sorts. The music industry and the Nigerian film industry have become significant cultural institutions in their own right, earning fans throughout Africa and further afield. Nigeria is the single largest media market in sub-Saharan Africa, and a handful of Nigerian media outfits have a pan-African reach. While catering to the needs of the country’s large and diverse population is seen as a major challenge, it is also an opportunity for the development of niche and tailored publications, targeted advertising and new markets.

Articles from this Chapter

Overview

Technology set to transform the media and advertising industries in Nigeria
OBG
plus

In recent years Nigeria has earned a reputation as one of the fastest growing media markets in Africa. Over the past few decades the nation’s large population – currently estimated at around 170m, according to the World Bank – and rapidly expanding middle class have driven demand for new newspapers, magazines, radio and television programmes, music, film and, more recently, digital media of all sorts. The music industry and the Nigerian film industry – colloquially known as “Nollywood”…

Overview

Technology set to transform the media and advertising industries in Nigeria
OBG
plus

In recent years Nigeria has earned a reputation as one of the fastest growing media markets in Africa. Over the past few decades the nation’s large population – currently estimated at around 170m, according to the World Bank – and rapidly expanding middle class have driven demand for new newspapers, magazines, radio and television programmes, music, film and, more recently, digital media of all sorts. The music industry and the Nigerian film industry – colloquially known as “Nollywood”…

Analysis

Opening credits: New opportunities for the rapidly expanding Nigerian film industry
OBG
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With the release of the film “Half of a Yellow Sun” in late 2013, Nigeria’s film industry, collectively known as “Nollywood”, saw what may serve as a watershed moment. The movie was adapted from a novel of the same name by the Nigerian author Chimamanda Ngozi Adichie, and was filmed at Tinapa Studios, in Calabar, Cross River State. With a reported budget of around $9m-10m and major Hollywood star power to boot – including Oscar-nominated British actor Chiwetel Ejiofor and actress Thandie…

Analysis

Nigeria switching from analogue to digital broadcasting in television and radio
OBG
plus

In recent years Nigeria’s National Broadcasting Commission (NBC) and Nigerian Communications Commission (NCC) have worked to implement digital television broadcasting in Nigeria. This effort began in 2006, when the government announced a plan to digitise the nation’s analogue television broadcast signal by June 2015, in line with a global deadline established by the International Telecommunications Union, the UN’s telecoms technology arm. Since, the digital migration programme has moved forward…