Retail
From The Report: Morocco 2018
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As average incomes expand along with Morocco’s middle class, the retail sector is seeing a rising number of opportunities for development. Shopping malls have become the norm in the kingdom’s major cities, and while less-formal commerce still accounts for a large proportion of sales, the movement towards modern retail is underpinned by stable economic fundamentals that are expected to continue over the long term. As the kingdom becomes more closely integrated in the international economy, consumers are demanding a wider variety of retail options and experiences. This will present both challenges and opportunities for retail developers, as well as investors aiming to represent international brands in Morocco.

This chapter contains an interview with Moncef Belkhayat, President, DISLOG.

Articles from this Chapter

Overview

Pocket money: Rising incomes are encouraging retailers to expand online and outside of major cities
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As average incomes expand along with Morocco’s middle class, the retail sector is seeing a rising number of opportunities for development. Large-scale outlets have become the norm in several of the kingdom’s major cities, and while less-formal commerce still accounts for a large proportion of sales, the movement towards modern retail is underpinned by stable economic fundamentals that are expected to continue over the long term. It is exactly the country’s political and economic stability…

Interview

On the move: Moncef Belkhayat, President, DISLOG, on trends in the fast- moving consumer goods (FMCG) sector
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Interview:Moncef Belkhayat What distribution trends have you observed in the Moroccan FMCG industry? MONCEF BELKHAYAT: The FMCG segment is a Dh120bn (€11.1bn) market in Morocco, and is roughly composed of 50% food and 50% non-food products. With regard to overall distribution trends, FMCG principally pass through either traditional or non-traditional trade channels. On the traditional side Morocco boasts more than 100,000 bakkalas (small high-frequency shops) as well as 800 weekly souqs…