Tourism
From The Report: Egypt 2019
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Following a turbulent period from 2011 to 2016 the Egyptian tourism sector has experienced consistent growth. The industry recorded gradual growth in arrivals and revenue in 2017 and 2018. Although visitor numbers have not yet been restored to their pre-2011 levels, occu¬pancy rates have increased across the country, with Cairo experiencing its highest occupancy levels since 2010. New source markets are continuing to grow while traditional markets are returning, raising optimism in government and among investors that the sector will flourish throughout 2019 and beyond. This chapter contains an interview with Rania Al Mashat, Minister of Tourism.

Articles from this Chapter

Overview

Resilient and rising: New infrastructure and diversified source markets breathe life into the tourism sector
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Following a turbulent period from 2011 to 2016 the Egyptian tourism sector has experienced consistent growth. Efforts aimed at diversifying source markets, improving safety and conducting successful marketing campaigns are continuing to pay dividends. As a result, Egypt witnessed double-digit growth in international travellers in both 2017 and 2018 from a broad range of countries. Indicators Record visitor numbers were posted in 2010, with a high of 14.7m visitors, bringing in $12.5bn in…

Analysis

Ancient attractions: Developments around the Great Pyramids of Giza are aiming to improve tourists’ experiences
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The last remaining of the Seven Wonders of the Ancient World, Egypt’s Great Pyramids of Giza, have drawn millions of tourists interested in exploring the tombs and ancient artefacts discovered along the Nile River. Thousands of antiquities are stored in the Egyptian Museum of Antiquities in Cairo, with many others showcased in museums elsewhere in Egypt and around the world. Grand Egyptian Museum The new Grand Egyptian Museum (GEM) is set to open in the shadow of the pyramids. Scheduled…

Interview

Broader impact: Rania Al Mashat, Minister of Tourism, on employment opportunities, diversifying source markets and skills development
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Interview: Rania Al Mashat How is Egypt aiming to diversify the source markets from which it is attracting tourists? RANIA AL MASHAT: Tourism is an important pillar of Egypt’s economy, contributing 20% of GDP in 2018, and is also one of the fastest-growing sectors. Because of this and of the challenges the sector has faced in recent years, we felt it was necessary to put together the Egypt Tourism Reform Programme known as E-TRP, to create a very clear vision and overarching objective for the…