Tourism
From The Report: Egypt 2017
View in Online Reader

The tourism industry in Egypt is continuing its drive to regain its international reputation as a world-class destination and to further develop non-traditional tourism niches, as the government remains determined for the sector to retain its position as a key driver of the economy and critical source of foreign currency, even after five challenging years. Indeed, with a variety of government-led initiatives, as well as regional and international support, operators are still hopeful the sector can regain momentum. However, given lingering security and currency issues, it is difficult to predict exactly what the coming years will hold for Egypt’s tourism sector. The industry would benefit from an extended period of peace and stability to enable tourist inflows to rebound. Yet with the government’s commitment to revive the industry through investing in both conventional and niche tourism, and its efforts to promote the country as an attractive destination, there is plenty of scope for long-term growth.

Articles from this Chapter

Overview

Changing tack: The industry takes a multi-pronged approach to regaining the country’s position as a global top travel destination
OBG
plus

The tourism industry in Egypt is continuing its drive to regain its international reputation as a world-class destination and to further develop non-traditional tourism niches, as the government remains determined for the sector to retain its position as a key driver of the economy and critical source of foreign currency, even after five challenging years. Indeed, with a variety of government-led initiatives, as well as regional and international support, operators are still hopeful the sector…

Analysis

A wider net: New source markets and niche segments are expected to boost visitor numbers
OBG
plus

Regaining its status as a traditional tourist destination has been a key focus for Egypt’s tourism industry over the past few years, after its reputation was damaged during the post-2011 period of political instability. The further loss of several high-volume markets in 2016 – including Russia and Italy – has prompted sector authorities not only to redouble their efforts in this respect, but also to diversify offerings away from cultural tourism in order to draw in non-traditional visitors. Historical…

Analysis

Restoring confidence: Enhancing security and improving the country’s reputation abroad are ongoing priorities
OBG
plus

Improving security procedures has been a major component of the authorities’ ongoing efforts to recapture Egypt’s position as a top worldwide destination for tourists. Success in this regard is fundamental to the industry’s promotion of Egypt as a safe destination for leisure travel, especially following a series of high-profile incidents involving foreign visitors in 2015-16. Airports In Focus Following the Sharm El Sheikh terrorist attack, in December 2015 Hisham Zaazou, then-minister…