From The Report: Egypt 2016
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The retail environment in Egypt is set for a transformation over the coming decade. While it has always been a key facet of the country’s economy, with household consumption expenditure accounting for 82.8% of GDP in 2014, it is likely to become all the more formalised over the next 10 years. The sector has remained intact in the face of economic uncertainty because it has largely been geared to mass-market essentials and value products fuelled by the informal sector. However, given the strong demand fundamentals in the market, a number of international brands, retail franchise operators and mall developers are now targeting the market. With a young and technologically literate population, many retailers are expecting to generate an increasing proportion of their sales online in the years to come.