Tourism
From The Report: Djibouti 2018
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With new promotional campaigns and its popular “Djibeauty” slogan, the country has garnered positive attention from international media and received prestigious accolades in recent years. As outlined in the Djibouti Vision 2035 strategy, the government’s national development policy launched in 2014, economic diversification beyond trade will rely heavily on the country’s ability to sustainably develop its tourism offerings. While there has been some success in boosting investment in infrastructure, which is key to facilitating tourism, the country still has a long way to go in terms of improving international connectivity and domestic accessibility for it to become a top tourist destination. This chapter contains an interview Osman Abdi Mohamed, Director-General, National Tourism Office of Djibouti.

Articles from this Chapter

Overview

Emerging destination: The authorities move to capitalise on the nation’s recent industry accolades, with plans under way to improve accessibility
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Ideally situated along the Red Sea at the crossroads of Asia, Africa and Europe, Djibouti benefits from its reputation as a stable country in the Horn of Africa. With the launch of new promotional campaigns and its popular “Djibeauty” slogan, the country has continued to garner positive attention from international media outlets in recent years. For instance, Djibouti ranked fourth in travel guide publisher Lonely Planet’s “Top-10 Countries to Visit in 2018”. Efforts are now under…

Interview

Collaborative planning: Osman Abdi Mohamed, Director-General, National Tourism Office of Djibouti, on the sector’s latest policy measures
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Interview:Osman Abdi Mohamed What natural and cultural characteristics make Djibouti an attractive place to visit in the region? OSMAN ABDI MOHAMED: Given Djibouti’s geographical and cultural attributes, tourism is an increasingly important sector for economic development in the country. In addition to being named world capital of tourism and culture by the European Council of Tourism and Trade, Djibouti was also ranked fourth in the Lonely Planet’s “Top 10 places to visit in 2018”. Our…

Analysis

Diverse draws: The country is being recognised for its cultural sites, natural attractions and long-standing stability
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As the first African city to be named the World Capital of Culture and Tourism by the European Council on Tourism and Trade (ECTT) in April 2018, Djibouti City is increasingly on the radar of travellers. Djibouti’s win is not only due to its natural landscapes and marine ecosystems, but also to the concerted marketing efforts that have promoted it as a destination. The ECTT distinction is given to cities that have shown a commitment to the historic preservation of heritage sites and the…

Overview

Meeting expectations: Security and engagement key to further growth in the meetings, incentives, conferences and exhibitions (MICE) industry
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Countries and regions across the world have long understood the potential of the MICE segment as a vehicle to drive high-value tourism and economic development. In recent decades this has led to significant investment, with nations working to position themselves as centres for the industry, both regionally and globally, aided by greater air connectivity. At the same time, the industry has been shaped by new technologies and rising security concerns, as well as budget constraints brought on by headwinds like the 2008 global financial crisis and the lower oil price environment that emerged in mid-2014. Nonetheless, there are plenty of reasons…