Media & Advertising
From The Report: Cote d'Ivoire 2013
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Although sporadic conflict over the past 15 years has complicated development efforts in Côte d’Ivoire’s media sector, more recently new opportunities for growth in each form of media have emerged. The print media faces serious financial constraints, yet the return to relative stability is set to enable vendors to sell publications to areas previously isolated by fighting, while the expected liberalisation of the state-dominated television sector will stimulate competition and growth in the audio-visual segment. Unexploited niche areas within print and audio-visual media will also likely offer opportunities for new entrants into the market. 

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Overview

Growing opportunities: Niche areas hold promise for new entrants
OBG
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Although sporadic conflict over the past 15 years has complicated development efforts in Côte d’Ivoire’s media sector, more recently new opportunities for growth in each form of media have emerged. The print media faces serious financial constraints, yet the return to relative stability is set to enable vendors to sell publications to areas previously isolated by fighting, while the expected liberalisation of the state-dominated television sector will stimulate competition and growth in…

Overview

Fertile frontiers: Changing regulations and better audience targeting are generating new opportunities
OBG
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Sub-Saharan Africa is a major potential market for advertising, and Côte d’Ivoire is no exception, although recent years have proven difficult for the industry. The 2011 conflict inflicted heavy damage on the sector, costing advertising businesses CFA12.24bn (€18.4m) and resulting in the destruction of almost 30% of the country’s outdoor advertising panels. However, the return of political stability, economic growth, increasing urbanisation and a burgeoning middle class are all factors…