Sport
From The Report: Colombia 2013
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Sport has not only become a vehicle for social inclusion in Colombia, but also a budding industry contributing to economic development. While public sector investment has been promising, the private sector has been more reticent, and has mainly focused on sponsoring big-name teams and athletes. This is likely to change now that the basis of professional sports development, aside from football, has been established. In addition to a range of investment opportunities from specialised training to the promotion of particular sports, the most popular sporting disciplines are currently experiencing improved levels of sponsorship, a consequence of their higher visibility domestically and internationally.

Articles from this Chapter

Overview

Investment increasing: Government’s commitment to sports opens up opportunities for the private sector
OBG
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Despite 20 years of perceptions as an unsafe place for foreign sports teams to visit, Colombia has performed strongly in terms of sport results achieved at the regional level in the past decade. Improved security conditions have increased access to sporting venues and boosted opportunities for participation, not to mention more investment, especially via the public sector. BUDGET: In 2013 the government allocated a budget of COP388bn ($232.8m) to the Administrative Department of Sport, Recreation,…

Analysis

Sponsorship up: Large and growing sports teams are used as promotional platforms
OBG
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The greater prominence achieved by sports in Colombia at all levels has resulted in more media coverage and consequently rising exposure and profitability for companies sponsoring sport competitions, teams and athletes. While major sports such as football, cycling and roller-skating get the best sponsorship contracts, investment in minority sports is becoming a reality. THE BEAUTIFUL GAME: Football is undoubtedly Colombia’s national sport and consequently the main attraction for sponsors.…