In 2020, when international arrivals and tourism operations were affected by the Covid-19 pandemic, there was a worry that the tourism industry would lose its post-2017 momentum. However, efforts have been made to maintain the upward trend. Indeed, public investment in the tourism sector and concerted marketing campaigns aimed at fuelling engagement laid the groundwork for a rebound. In May 2021 the Central bank of Egypt amended an initiative to make it easier for hoteliers to afford renovations, financing a maximum of 90% of the costs of replacement and renewal, up from the previous 75% coverage. Moreover, the government has sought to bolster the domestic tourism market, encouraging Egyptians to take their holidays in cultural destinations. Looking to the future, the Grand Egyptian Museum, home to around 100,000 artefacts, is opening its doors in 2022.