Media and Advertising

Philippines Media & Advertising 2012
Advertising spending is focused on television, which enjoys 98% market penetration. Free-to-air is the dominant model, with cable television actually receding in coverage in recent years. Readership of print publications is declining, in line with worldwide trends. Meanwhile, the tremendous growth of internet usage and Facebook access makes a migration of news – and advertising spend – to the web inevitable.
Cover of The Report: The Philippines 2012

The Report

This chapter is from the Philippines 2012 report. Explore other chapters from this report.

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