Getting ready: Industry capacity is set to increase to cater for more visitorsOBGplus
The government’s stated aim of 10m international visitors by 2016 is ambitious, but one with attractive benefits for an economy that has long fallen short of its potential. Such a surge would raise tourism revenues in excess of P1.8trn ($40.8bn), equivalent to 7% of GDP, and generate 10m jobs, the benefits of which would cascade through the economy. The Philippines is starting from a low base,…