Global recognition: The flagship halal brand is making its mark abroadOBGplus
The halal industry is expected to be one of Brunei Darussalam’s strongest economic diversifiers. Indeed it is hoped the Sultanate will come to be regarded as a serious player in expanding the global halal market, estimated to be worth an annual $2.1trn. At the head of this initiative is the Brunei Halal (BH) brand, which is slowly creating a global footprint through a series of acquisitions.…