This chapter includes the following articles.
To say there has been a retail boom in Indonesia is an understatement. The people of the country have, over the course of a few years, become consummate shoppers staying up to date with the latest trends and spending freely. Indonesia’s economy has always been driven by the consumer, but now it is being taken to the next level as people now have more money to spend. Retail sales are likely to remain strong for the next year at least, partly on the back of the introduction of the minimum wage. As the sector develops, shopping is expected to become more convenient, with new brands entering the market. This chapter contains an interview with Henri Honoris, President Director, Modern Putra.