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The Middle East Media & Advertising Sector Research Highlights

The Middle East Media & Advertising Sector Research Highlights
Focus Report

Report: Evaluating sector trends and investment opportunities in Saudi Arabia’s media landscape
(in Arabic)

In English Note: This page includes the Arabic version of the report PDF, which you can view on this page and download via the button below. Saudi Arabia’s media sector is entering a period of sustained expansion, supported by regulation, rising consumer demand and targeted investment. This report, produced in partnership with Gmedia, evaluates opportunities across five strategic segments:…
Focus Report

Report: Evaluating sector trends and investment opportunities in Saudi Arabia’s media landscape

In Arabic Saudi Arabia’s media sector is entering a period of sustained expansion, supported by regulation, rising consumer demand and targeted investment. This report, produced in partnership with Gmedia, evaluates opportunities across five strategic segments: video, audio, publishing and digital media, gaming and e-sports, and advertising and marketing. The sector’s GDP contribution…
Country Report

The Report: Saudi Arabia 2025
OBG
plus

Saudi Arabia is entering a new phase of Vision 2030, the Kingdom’s long-term development roadmap, with greater emphasis on consolidating and maximising the impact of economic reforms introduced over the past decade. Since the launch of Vision 2030 in 2016, the Kingdom has pursued an ambitious agenda aimed at diversifying and moving away from hydrocarbons and expanding private sector activity. Sa
Country Report

The Report: Qatar 2025
OBG
plus

Qatar is channeling its hydrocarbons wealth into long-term economic transformation, with diversification accelerating after the FIFA 2022 World Cup. In 2024 non-oil sectors accounted for over 60% of GDP, led by tourism, logistics and financial services. Strong fiscal buffers, a US dollar peg and prudent management of the $475bn Qatar Investment Authority support macroeconomic stability. Reforms in
Country Report

The Report: Oman 2025
OBG
plus

Oman is actively diversifying its economy as part of its Oman Vision 2040 strategy, reducing its reliance on hydrocarbons by expanding sectors like agriculture, fisheries, manufacturing, and banking. The government’s focus on sustainable development is driving growth, particularly through strategic reforms, infrastructure projects and investment in renewable energy...
Country Report

The Report: Ajman 2025
OBG
plus

Ajman has emerged as a strategic centre for non-oil economic growth, leveraging its free zones, infrastructure investments and cultural heritage. The emirate’s GDP reached Dh36bn ($9.8bn) in 2023, with key contributions from manufacturing, construction and trade. Ajman Vision 2030 outlines a roadmap for sustainable, inclusive development, prioritising smart governance, environmental protection,

Country Report

The Report: Bahrain 2024
OBG
plus

Bahrain has seen its economy expand through diversification efforts, with a focus on finance, industry and technology. Projects in infrastructure, digital transformation and tourism aim to drive growth and attract foreign investment. The kingdom is committed to sustainability, targeting a 30% reduction in carbon emissions by 2035. The financial sector is a key contributor with innovation in financ
Country Report

The Report: Saudi Arabia 2024
OBG
plus

Saudi Arabia, the region’s largest economy, is progressing towards diversification under Vision 2030. The digital economy is a standout performer, contributing 14% of GDP, while government-led giga-projects open long-term opportunities across various sectors. Despite a dip in oil activities that reduced the current account surplus to 3.2% in 2023, tourism income surged by 38%, boosting the servi
Interview

Marwan Kraidy, Dean and CEO, Northwestern University in Qatar: Interview
OBG
plus

Interview:Marwan Kraidy In what ways is higher education adapting media programmes to address evolving trends? MARWAN KRAIDY: Liberal arts higher education institutions focus on enduring skills, such as writing and critical thinking, which remain relevant regardless of industry changes. We are quick to adapt to industry developments. However, we recognise that we can never be fast enough.…
Interview

Jaber Al Ansari, Group CEO, ELAN Group, on data integration: Interview
OBG
plus

Interview:Jaber Al Ansari How has the outdoor advertising landscape evolved in recent years and what emerging trends do you foresee shaping its future? JABER AL ANSARI: Qatar’s outdoor advertising scene has undergone a significant transformation, propelled by technological advancement, economic shifts and evolving consumer preferences. Key trends, including digital transformation, interactive…

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Featured Sectors in The Middle East
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Featured Countries in The Middle East
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Featured Reports in The Middle East
  • The Report: Qatar 2025
  • The Report: Oman 2025
  • The Report: Ajman 2025
  • The Report: Bahrain 2024
  • The Report: Saudi Arabia 2024
  • The Report: Qatar 2024

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