Global travel rebounds with digital innovation and spendingOBGplus
The global tourism sector is gradually recovering from the impact of the Covid-19 pandemic. According to UN Tourism’s World Tourism Barometer published in January 2024, international tourism ended 2023 at 88% of pre-pandemic levels, with an estimated 1.3bn international arrivals. The revival has been underpinned by the release of pent-up demand, increased air connectivity, and a robust resurgence…