Digital channels now reach substantially larger audiences than traditional media in Saudi Arabia, driving a shift in advertising spend and marketing strategies. As brands increase their use of social media, digital advertising and data-driven marketing tools, the sector is opening new avenues for investment, innovation and growth. See the infographicbelow formore…
Saudi Arabia’s banking sector is evolving alongside broader economic diversification, investment mobilisation and financial sector development under Vision 2030. Strong macroeconomic fundamentals, resilient profitability and ongoing financial deepening are reinforcing the Kingdom’s position as one of the region’s most dynamic banking markets.Produced in partnership with BSF, this publication…
Saudi Arabia’s video content ecosystem is expanding through stronger local production capabilities, creator-led entertainment and growing international engagement. From film incentives and festival visibility to the rise of Arabic-language digital IP, the sector is attracting commercial interest and investor attention. This feature explores key developments across the video segment and…
The filmAhlamAlasrleveragedAI-drivendeepfaketechnology to rejuvenate actorSohaibQadus, enabling immersive storytelling at archaeological sites. This case study exemplifies how innovative technology can enhance local filmmaking capabilities and generate economic,socialand cultural value. Key Figures: Project Success This…
Oxford Business Group has released a new Impact Report in partnership with the National Centre for Privatisation and PPP (NCP), detailing how Saudi Arabia is leveraging privatisation and public-private partnerships (PPPs) to advance Vision 2030. Recent policy, legal and institutional reforms – including the Private Sector Participation Law and its implementing regulations – are strengthening transparency,
On supporting regional resilience amid disruption How is the Red Sea Corridor evolving from a transit route into a broader platform for regional value creation? ABDULLAH MOHAMMED ALZAMIL: The Red Sea Corridor is evolving beyond its traditional role as a transit route into a more integrated logistics and industrial ecosystem. While it has long carried a significant share of global trade, current…
KSA’s young demographic, regulation and value chain expansion fuel media growth How does a young demographic facilitate media growth? MIKE SNEESBY: The Kingdom has one of the youngest populations globally, with most people under 35. This creates a digitally native audience, driving demand for streaming and interactive platforms. Arabic content is a natural growth driver both in Saudi Arabia…
In this Market Profile video, Oxford Business Group, in partnership with Folk Maritime, introduces a new Impact Report examining how global trade realignment is reshaping maritime logistics and connectivity across the Red Sea Corridor, the Arabian Peninsula, East Africa, India and South-east Asia. The report explores how shifting trade routes, infrastructure investment and technological innovation
Saudi Arabia’s public-private partnership (PPP) framework is advancing as a key enabler of Vision 2030’s economic diversification agenda. Supported by theNational Centre for Privatisation and PPP (NCP), government entities are engaging private partners to deliver essential infrastructure and services across sectors including utilities, transport, health care and education.This report examines…
In this Growth Perspectives video, OBG highlights the growing importance of human capital in achieving Saudi Arabia’s objective of a more diversified economy. As the Kingdom advances its Vision 2030 agenda, financial markets are playing an increasingly critical role in supporting economic diversification, long-term growth and investor confidence. This rapid expansion is increasing demand for specialised
