Jean-François van Boxmeer, CEO and Chairman of the Board, Heineken NV; and Yoshinori Isozaki, President and CEO, Kirin Holdings Company: InterviewOBGplus
Interview:Jean-François van Boxmeer;Yoshinori Isozaki The relaxation of sanctions has bolstered foreign interest in the fast-moving consumer goods (FMCG) sector. Why are international brands eager to re-enter the beverage segment? JEAN-FRANCOIS VAN BOXMEER: Myanmar is an exciting place to be. It has all the ingredients to become an attractive destination for significant foreign direct…
